(JASPA) John Alexander Sebastian Petrov Aivali's profile

RMIT Anti-Smoking Campaign

(JASPA) John Alexander Sebastian Petrov Aivali
•
No Smoking on campus campaign: May3th (Anti tobacco day) - In-class assignment.
Posters designed for RMIT advertising campaign to eliminate smoking on campus.
My idea required a threefold execution:
 
1) Don't focus on smoker - proposition "Smoking Impacts lives on and off campus"
2) Elicite emotional response with powerful image, then secondary message
3) Focus on three emotional contexts - Comedy, Quirky and Serious.
 
Achieved an overall Distinction in this project and organised approval to post these images around campus.
 
Collaborators: Mohith (for the initial model photos).
no smoking anti smoking rmit anti smoking rmit campaign Advertising Campaign
no smoking anti smoking rmit anti smoking rmit campaign Advertising Campaign
no smoking anti smoking rmit anti smoking rmit campaign Advertising Campaign
no smoking anti smoking rmit anti smoking rmit campaign Advertising Campaign
Images for Educational purposes only.
RMIT Anti-Smoking Campaign
Published:
(JASPA) John Alexander Sebastian Petrov Aivali's profile

Owner

(JASPA) John Alexander Sebastian Petrov Aivali's profile
Melbourne, Australia

RMIT Anti-Smoking Campaign

Anti smoking campaign for RMIT Melbourne Australia.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives